Finding Your Niche’
Have you ever seen a pool cue worth $175,000? Yes, you read that right. That is the correct amount of zeros, ONE HUNDRED SEVENTY FIVE THOUSAND DOLLARS!!
I want to tell you a story about finding your niche’.
We hear it all the time, Niche’ Marketing. Several months ago I went to our small town post office. On this particular day the line was very long, which is rare. I started a conversation with a pleasant young man who was mailing long cylinder packages. As I recall he had 2 or 3 packages. Me, being the nosey person that I am, I found that inside were pool cues. Well as I said the line was very long. And when your nosey you ask more questions. This young mans name was Bill and he has an online business dealing in pool cues.
Well since I also have an online business, I had to know more. Bill proceeded to tell me that he had bought a pool cue and it was not quite what he wanted. So he resold it for more money than he had paid for it. Well I guess the light bulb went off in his head and that was it. Bill had found his niche’ dealing in pool cues.
As Paul Harvey would say, ‘now for the rest of the story.”……… Last week I was leaving the post office and I ran into Bill. He was on his way in and once again he had cylinder containers. Me being Little Miss Nosey once again had to ask, how things were going. Bill told me he has been truly blessed. I think his excitement was radiant. He told me he was a single stay at home Dad and business was terrific. After this stop at the post office he was on his way to the zoo with his kids and their friends… IN MID WEEK. Bill wasn’t waiting for the weekend, this was Thursday. His wonderful niche’ marketing business was allowing him to do just what he wanted, when he wanted.
I just had to share that story with you about what happens when you find your Niche’. Have you found yours? www.cornerstonecustomcues.com/
Cindy